If you own a small business and serve your services locally in your local region, then you have a need to make your service visible in the local SERP.
When you want to get succeed to make visible your business in front of local customers then you can easily get more customers for your products and services through local SEO.
If you are unable to optimize your business locally, then you have missed a chance of getting local customers. This may result in your business being down and decreases your online traffic.
Benefits of Optimizing Businesses for Local SEO
- It provides top positions in local search queries.
- It helps to increase the relevant traffic to your business.
- It is helpful for increasing trust and visibility for your business.
- It appeared in Google`s top 3 listings.
- Helpful for retaining existing customers repeatedly.
How can you optimize your business to rank in local search results by Local SEO?
1. Optimize your business on Google My Business
Google My Business is very beneficial for ranking your business locally. It provides different features for optimizing your business on it. It allows you to appear in local Maps and Google Local Pack Listings for your organization. you can give detailed information about your business on it like address, website, business hours, services, images, and videos of the events that are organized by the businesses.
Google my business also allows your customers to drop their reviews about your business. This helps to make the reputation of your business in local searches.
2. Make your Website Mobile Friendly for local search Results
Nowadays everyone uses mobile, smartphone, and tablet devices for using the internet. Primarily local customers are searching for their queries and products on mobile devices than computers. If your website is mobile-friendly, there are many chances to get more customers.
There are many benefits of mobile-optimized websites
1. Mobile-optimized website improves user experience.
2. It helps to increase user engagement for your business.
3. It improves Local SEO.
4. Mobile optimized website helps to attract more local customers for businesses.
5. It helps to increase the average time on the website.
3. Add Structured Data on the website
Structured data is also known as schema markup. Structured data helps Google to understand your webpage content easier, better, and faster. It also helps to show your webpage visibility in the SERP. If Google found more accurate and relevant information about your webpage then there are lots of chances to increase the visibility of business in local SERP on the basis of local address and other information. So there is a need to add structured data on the business website to rank higher in the search engine or in local results.
4. Should use updated events in the form of event schema
If you organize an event for your business, then there is a need for using Event schema on your website. It is the new schema type by which users can know the current status of the scheduled events for the businesses. The event schema helps in more interactive results and increased chances of discovery and conversion for local results.
There are many attributes that can be used for the Event schema. Get more information about the attributes of event schema.
If you own a business then you should use the schema of business events.
5. Make Backlinks on local search websites
Local linking is very important for ranking a website locally. There is a need to need to create backlinks on those websites that have lots of traffic and rank in local regions. This support a website to rank in local results.
Many times the website has no need for more backlinks to rank locally. So you should have need to do deep research and maintain your business website to rank in the local SEO.
6. Rank on Google Maps:
If you want to rank your business website in the local area, then you should list your business on Google Maps. This helps to get more visitors from your local area. For this, you need to make backlinks for the Google Maps links. If any customer searches any query with “Nearby” or “Near me”, then your local business listing will appear in SERP.